As webmasters, we try different things to make Google send organic traffic to our website. But are we doing the basics right? Let us go through a 5-point checklist to ensure that our SEO is on the right track.
1. Mobile ready
The obvious, but make sure that it is not a " simple responsive " but works great on small and big screens. Large buttons, clearly visible text, and proper use of colours are important.
2. SEO Ready Theme
I get it, you like flashy stuff. But there is a lot of influence of colours, layout and code from theme on SEO. Since you are not going change the theme every other day (which you should not) try to pick a theme that is created by someone who understands SEO.
3. Fast Servers
Don't rely on over sold hosting packages. Get yourselves a good server. People do not like keep waiting. They move on even if takes a few seconds. Google also favours faster websites. Investing a bit in this area is good for SEO.
4. Caching
You should be very careful when dealing with cache or caching. Because if you play with too much, you might ruin the SEO advantage. The purpose of caching is to ensure that your website loads faster. Try both server side and browser side caching. If you are not smart enough, hire someone to help.
5. Reliable CMS
It is important that you do not use a dated CMS. SEO is ever evolving. it is not easy to update your files manually. A good CMS always gives you an edge when it comes to SEO. Make sure to use on that updates regularly adding the new and updated changes in Google's algorithm.
