Drawing for Websites, challenges and opportunities

website art

Modern Era Graphics Design


Graphics design has always been a hot topic. Adobe tools and services have made sure that people can create wonderful images even if they are not a pro artist. It is not just images anymore. You can create great looking motion graphics, animations, 3D effects etc with ease using numerous paid and free tools available on the internet.


Money making skills


The main attraction of graphics design beyond personal satisfaction is the monetary benefit involved. They pay you decently for almost all types of graphics. Numerous libraries like Shutterstock, Adobe Stock, Dribbble, DevianArt helps you explore different types of graphics and buy them if you like it.


Such marketplaces have ensured the growth and investment in graphics design as a business. It is now far from a creative person’s happiness and satisfaction. The industry is all about making money by selling graphics that are in demand.


As an artist?


A good artist is now someone who can meet the customer needs. I don’t think it is a bad idea. Because unless you are going on your own, you are always tied to the market demand. Of course, there are a lot of wonderful artists who draw nothing but their own ideas. They have their own ways of getting popular or finding ways to keep the work going. In the end, we all need to pay our bills. Graphics design as a job is already an established position in the industry. Every major company invests in these resources without fail. They are particular about hiring the best in the business too.


Designing for Websites


Designing for websites is just an extension of what we have talked about so far. The main idea is to cater the needs of the client. Graphics for websites are very different from conventional art work. The in-demand options are logos, banners, avatars, intro videos, in-topic images, user badges and more.


Logo design


Logos were never meant to be complex art works. While there are some that are indeed hard to draw, a logo, as a part of brand building exercise, is meant to be simple, easy to decipher and that projects itself to the mind of the viewer.


Simple design, striking colours, well defined contours etc are normally expected of artists who are involved in designing logos.


Banners


From Google Ads banners to basic web banners, they come in all shapes and sizes. You can be lavish in design or be minimalistic. Both have their own space in banner design. From what I have seen, minimalistic designs are ruling this area. They work for both static as well as animated banners.


GIFs and webp images are currently the most preferred format for animated graphics. GIFs are perhaps losing the war to webp because they are light and can offer a better clarity.


WebP images are not highly adopted though. There are still a lot of CMS including WordPress that have not decided on making webp the basic image format inside their system. If webp is not supported, there is little chance you can win by creating high quality animated images using that format. For that reason, GIFs still finds itself the most in-demand image format for such graphics.


Avatars and more


Avatars, rank badges, signature graphics, there are endless categories when it comes to website graphics. The most important factor that comes into play while designing them is a better command over your graphics tools. You need to find yourselves flexible to the demands of your clients, which are sometimes strange and well beyond your limits as an artist.


When it comes to website graphics you are only as good as your tool. Make sure you have a competent one and that will help you change your design as per client needs. Because there are numerous factors that come into play including the existing theme, colour scheme, layout etc that will force you to change from what you think is an excellent output of the idea presented to you..

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