Do you think creating video ads for your website can boost traffic? Have you tried creating a video to promote your website?
Video Ads for Promotion
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I have, a few times.
I am good at creating different types of videos. Normal HD YouTube style and vertical " Reels " type.
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How did you use them? Did you share it with your friends?
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I shared it on a few forums where I visit. The response was nice. They liked the video.
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Cool!
Is making the Reels style, mobile ready vertical videos hard?
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Not if you have the right tools and technique.
It is more or less like creating a normal, horizontal video. But it has some tricky elements which you have to deal with.
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Tricky elements?
Hard to handle? I am not sure if I could. Is it technical?
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Some of them are technical.
You have very less screen space to deal with. That limits you story telling by a lot.
Another hurdle is that you are use to landscape style videos. It will prick you every now and then.
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I get it. Muscle memory gets in the way.
Have you tried creating 4K videos?
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For my projects, no. It is hard to find 4K assets easily that are good and free.
I am not into spending a premium for this at the moment. It is technically the same as creating an HD video. You simply need heavy 4K assets, more computing power, more rendering time and some way to deal with large size videos.
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Do we need 4K videos? Do they make a difference?
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I have had success with 1080p.
I got enough appreciation, feedback and orders based on them. It depends a lot on the assets you use. Because if you are into style and story telling it is a big no to let your focus slip from it. Ready to use assets help a lot.
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Why not make it often?
You can make one per week and share, no?
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No, because of numerous reasons.
1. There is a restriction on how many assets you can download - for both free and paid plans
2. It is a difficult creative task. You cannot make it happen unless you are in the right state of mind
3. Too much of anything is bad
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I will settle with HD videos then. 1080p is a good resolution. Not everyone got a 4K screen on their phone.
The display can upscale it if necessary.
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It is important to use rich visual aids for promotion. We are well past the era of text or images. Even animated images are getting obsolete.
The internet speed is high, people use high resolution displays on their smart devices. So it is only right to use a visually rich mode to communicate and express our intentions.
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Here is the story board for a Reels video I am working on
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Looks good!
Where are you planning to use it? Is it going to be released as is?
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The usual venues. Instagram, YouTube Shorts, Facebook etc. It is mobile optimised, so I will be working that way.
Is it going to be released as is?
I can do that. But I plan to add some visual effects too. It will take time, but I am trying to do it clean and neat.
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